Experience it, share it, love it... visit The Heart of England

Love the slow life. Love Shropshire.

You would think, wouldn't you, that the county in which the modern Olympic movement was founded (in a town called Much Wenlock) would be prone to being boastful. That the county would have a giant sign saying 'Birthplace of Darwin'. Or it would never stop broadcasting the fact that the Industrial Revolution began here in the workshops and forges of Ironbridge.

But this wouldn't be very Shropshire-like. This is a gentle, unspoiled place inhabited by warm, welcoming people who must wake up most days grinning at their good fortune.

Shropshire is located to the west of the region bordering Wales, and really feels like it's off the beaten track. It's full of fresh clean air and green open spaces. You'll discover the county town of Shrewsbury (birthplace of Darwin), half timbered buildings, little independent shops and tea rooms. Not a single mega store.

Meanwhile, and not too far away, there is Ludlow. Recently named the greatest town in Britain and England's finest market town - it's famous for its country events and excellent food, and home to an enchanting castle.

Use the quick finder to the left or navigation above to find these attractions, accommodation, festival and events plus much more.